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The only mobile game my teenage son and I have played together in recent years is Brawl Stars. So, I've been keeping an eye on Supercell, the company behind Brawl Stars. In this post, I'll examine Supercell's financial performance, future investment strategy, and outlook.

Brawl Stars and Supercell

There's one game my son and I still play together today: Brawl Stars. We've been playing together since 2019. All of his friends played it back then, and it's still one of the most popular mobile games.

So, I've been looking closely at Brawl Stars and Supercell, a mobile gaming company now acquired by Tencent and continuing to thrive. Let's take a closer look today.

The latest growth trends in Brawl Stars

As of February 2024, Brawl Stars has solidified its position in the global mobile gaming market, generating over $2 billion in revenue worldwide.

In particular, the Korean market accounts for the second highest sales share after the United States. In February 2024, monthly sales reached approximately $7.5 million, the highest monthly sales achieved in approximately 50 months.no see.

Additionally, the number of daily active users (DAUs) has steadily increased since August 2023, reaching its highest level since February 2019 on March 24, 2024. This indicates a significant increase in player engagement.

Super Cell

Founded in 2010 and headquartered in Helsinki, Finland, Supercell has consistently chosen private institutions.

In 2013, a majority stake in 51% was acquired by SoftBank and Gungho Online Entertainment for €1.1 billion. In 2015, SoftBank increased its ownership to 73.2%.

In 2016, Chinese tech giant Tencent acquired an 84.31 tpytm stake in Supercell, valuing the company at $10.2 billion.As a privately held company, Supercell doesn't disclose detailed financial information, but the success of Brawl Stars appears to be contributing to its positive financial performance.

Growth, particularly in the Korean market, is contributing to Supercell's overall revenue growth.

브롤스타즈의-텐센트-현재-주식동향 — Tencent stock price chart as of March 25, 2025

Expansion and profitability of the esports market

The Brawl Stars esports ecosystem continues to expand. The 2025 Brawl Stars Championship season has begun, and the East Asia region is hosting monthly finals in March, further increasing the competition.

such Esports activities increase the popularity of games and provide additional revenue-generating opportunities.Supercell has a variety of revenue models, including sponsorship deals, broadcasting rights, team franchises, and digital merchandise sales, which contribute to the diversification of its revenue streams.

Key Investment Implications and Risk Factors

Investment Implications

1. Expansion of the user base : Brawl Stars is strengthening its position in the global market by acquiring new users from various regions.

2. Activation of e-sports : We are extending the lifespan of our games and increasing user engagement through active investment in esports and hosting competitions.

3. Content Updates : We maintain user satisfaction through continuous content updates, addition of game modes, and development of new characters.

Risk factors

1. Regulatory Risk : Some countries are strengthening restrictions on game usage time and payment systems, which may affect game revenue.

2. Intensifying competition : As competition in the mobile gaming market intensifies, new popular games could threaten Brawl Stars' market share.

Outlook and Investment Strategies Beyond 2025

The growth outlook for Brawl Stars and Supercell remains positive beyond 2025. The following factors are expected to support long-term growth:

1. Securing emerging markets Brawl Stars has significant growth potential in emerging markets like India, Brazil, and Southeast Asia. Increased smartphone penetration and data accessibility in these regions will lead to further expansion of the user base.

2. Utilization of 5G technology : The spread of 5G technology will significantly improve the quality and user experience of mobile games, and Brawl Stars is expected to provide optimized services to keep pace with these technological advancements.

3. Cross-platform strategy : Supercell is considering releasing Brawl Stars on PC and consoles, which would help attract new players.

4. Community-driven development One of Supercell's strengths is its approach to game development, which relies on active community engagement. This fosters user loyalty and ensures long-term game lifespan.

Practical Advice for Investors

1. Long-term investment perspective : Tencent stock, Supercell's parent company, may experience short-term volatility, but it represents a promising investment with significant long-term growth potential. It's particularly suitable for investors who believe in the structural growth of the gaming industry.

2. Portfolio Diversification : In addition to Tencent, it is advisable to diversify risk by investing in other companies within the gaming industry value chain (e.g., game streaming platforms, esports-related companies).

3. Watch the performance announcement : Keep an eye on Supercell and Tencent's quarterly earnings reports, especially Brawl Stars' monthly active users (MAU) and average revenue per user (ARPU) metrics.

4. Understanding industry trends : It is important to continuously monitor the adoption of new technologies such as the metaverse, AI-based games, and blockchain games.

conclusion

Brawl Stars is evolving beyond a simple mobile game into a global entertainment platform.

As of March 2025, Brawl Stars' continued growth and Supercell's innovative business strategy present attractive opportunities for investors.

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Have you heard of Supercell's Brawl Stars, a game that was a favorite among elementary school students for a while? It was so popular that there were rumors that the character costumes were hard to find. Today, we'll review the game.

1. Cute characters

Even though my son is already in the 6th grade, which is one of the upper grades of elementary school, I want him to be exposed to as little violence or sexual content as possible, so I control him so much that I even ask him to get permission before installing games.

But Brawl Stars seemed to be less of a turn-off in the eyes of such a father.

Because the characters that appear are very cute. There are dozens of characters, including a cactus-like character, a character with a teddy bear side character, and a pot-bellied uncle character, and they are all equally cute, making it fun to collect them.

In fact, I couldn't resist my son's request and installed it, so it became one of the only mobile games I play with him.

You can decorate your character to suit your personality among numerous characters, and enjoy the game with those decorated characters alone, in pairs, or with several people.

2. A game you won't get tired of

I have a style that's particularly prone to demonstrating my own immersion in games. That's why games don't stay on my phone for long.

I played it for a bit, then deleted it, installed another game, deleted it again... But the game that I played at least once a week since I first installed it is Brawl Stars.

“Why doesn’t this game ever get boring?

”What kind of charm has it that I haven’t been able to erase for over two years?”

The emergence of a new map

A new map appears every week. Think of a map as a battlefield, and you'll always be fighting in a new location. Just when you're starting to get used to the space, another map appears.

And then, soon, that map will become the game space, so wouldn't it be fun to always feel like you're going to a new place?

브롤스타즈-솔로-쇼다운-맵 — Users fight in a space that changes every time.

The appearance of a new character

You can't keep users' hearts engaged just by updating the map.

Accordingly, users should feel the fun of collecting their favorite characters, and when those characters face off against other characters, if they become powerful enough to easily defeat them, they will not be able to leave the game.

I want to enjoy a world I can't experience in real life in a game. Once you become an outlaw in the game world with a character more powerful than anyone else, you'll never be able to leave the game again.

브롤스타즈에-등장하는-다양한-캐릭터들 — Before I knew it, I owned 54 cute and cool characters.

I've been playing for a little over two years now, but I already have 54 characters, and since these characters are like great assets to me, I'm attached to each and every one of them.

In particular, I don't spend any cash (=I'm a non-paying user), but even so, sometimes I end up owning characters that are incredibly good for me. In those cases, I can't leave the game because I want to try them out.

3. Brawl Stars Game Review and Review

Brawl Stars is one of the only two games that's still alive on my phone. It's definitely a competitive and enjoyable game, at least for me.

I don't know what new games will appear on my phone in the future, but for now, this one is a firm favorite. The fun of collecting characters one by one, without getting bored easily, is unparalleled by any other game.

If you're looking for a mobile game that'll keep you entertained, I highly recommend Brawl Stars! You won't regret it.

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The explosive growth and investment outlook of my son's favorite game, Brawl Stars.